Wimbledon Village
Our boutique and grooming salon sit on the High Street in the heart of the Village.
Our story
A dog boutique and grooming salon built around the care we wanted for George.
George’s Dog Boutique began in Wimbledon Village with one simple idea: dogs deserve to be cared for beautifully.
Our story
George’s Dog Boutique opened its doors in Wimbledon Village in 2022.
Created by Marina, a local resident and owner of George, a Standard Poodle, the boutique was built around the kind of care we wanted for our own dog: thoughtful grooming, beautiful products and a calm space where dogs feel genuinely looked after.
Today, George’s brings together expert grooming, carefully chosen dog accessories and a warm, personal approach to every dog who visits us.
From one dog to a whole community
What began with George has grown into a boutique and grooming salon trusted by local families, loyal clients and dog owners who travel from further afield for our care.
The poodle behind our name
George
George is the Standard Poodle who inspired us to open George's.
We wanted to create the kind of place we always wished existed for him: calm, kind, beautifully considered and centred around dogs' comfort.
Why clients choose George’s
Independent & local
Opened in Wimbledon Village and run with a personal, hands-on approach.
Grooming expertise
A skilled team offering consultation-led grooming tailored to each dog.
Curated products
A boutique selection of accessories, fashion, treats and care products.
Calm, dog-first care
A welcoming environment designed to make dogs feel safe, relaxed and looked after.
Carefully chosen
Every product on our shelves is selected with quality, style and practicality in mind.
Groomed with care
Every groom begins with a consultation so we can understand your dog properly.
Online, from Wimbledon Village
In 2023, we launched our online boutique so customers across the UK could shop George's from home.
Every order is packed and shipped by our team from Wimbledon Village, with the same care and attention we give to our in-store clients.
Shop onlineA little George’s moment
Fashion show Winter 2023
Our first doggy fashion show took place in the grounds of Cannizaro House in Wimbledon — a celebration of our clients, our community and very well-dressed dogs.