Shampoo:

Aqua (Water), Sodium Lauroyl Methyl Isethionate*, Cocamidopropyl Betaine*, Lauryl Glucoside*, Sodium Chloride (salt), Sodium Methyl Isethionate*, Phenoxyethanol (from green tea), Sodium Lauroyl Isethionate*, Sodium Benzoate (salt), Polyquaternium-7 (synthetic but safe to use on babies), Fatty acid C12-18*, Lauric Acid*, Zinc Dilaurate* (from zinc minerals), Trisodium Ethylenediamine Disuccinate (synthetic but naturally found in our bodies), Citric acid (from citrus fruits), Sodium Laurate (salt), Parfum (a delightful blend of essential oils), Linalool* and Limonene*. (*Found inside natural ingredients).

Paw Cleanser:

Distilled Water, Hamalelis Virginia (Witch Hazel), Gluconolactone and Sodium Benzoate (GSB) Natural Preservative and Parfum (Fragrance). 

Cologne:

Distilled Water, Witch Hazel, Parfum (Fragrance), Gluconolactone & Sodium Benzoate (GSB), Natural Preservative. 

This ingredient list is subject to change, please always check the product label for the most up to date information.
All Norfolk Natural Living products are vegan and never tested on animals.

The salon

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Our Philosophy

Our philosophy is to offer a truly bespoke experience to every dog that comes to George’s. We know that one size really doesn’t fit all when it comes to grooming.

This is why we offer a complete consultation before we start any treatment so we fully understand your dog’s needs, likes, dislikes, special requests and styling requirements.

Every client is invited into the salon when they drop off their beloved dog for the first time so they can see the space for themselves. We believe in transparency every step of the way and take every care to ensure our client satisfaction, both canine and human.

A spacious, relaxing space for dogs

Nestled in the heart of Wimbledon Village, it was important for us to create a space that fitted the area and matched the love that locals have for their dogs.

We worked with incredible designers to find the best materials and create a design that puts dogs at the centre of every decision we made. From pet-friendly plants to a dedicated relaxation area, our open plan salon ensures that each dog can settle in and feel at home when their parents drop them off.

We only use the highest quality products and equipment to ensure the highest level of care for every dog who has a treatment at George’s, whether it’s a mud bath, a facial or a full groom.

Our products

Natural, cruelty free, chosen by you.

We only use the highest quality products in the salon. Not only are these products natural and cruelty free, we also let you choose for your dog.

Whether you’d like to select a specific scent or pick a specially formulated shampoo for senior dogs, puppies or dogs with sensitive skin (like George) we welcome you into the salon to see the range for yourself.

This is what bespoke means to us at George’s.

Every stage of the groom is done by hand

We don’t use drying cabinets or cages and we take all the time and care that we believe every dog deserves.

Our team is highly skilled at handling dogs with varying temperaments and we pride ourselves on working with nervous dogs to build their confidence back up if they’ve ever had a bad experience in the past.

Seeing our doggy clients pull their parents into George’s as they walk past is a true testament to the work we do to ensure they enjoy their time with us.

All the time they need

Our team is passionate about working with dogs and understanding their needs. If your four-legged companion feels a little nervous or had an unpleasant experience in the past, we believe in taking the time to work with them to help make grooming a normal part of their routine, free of stress. We are proud to have helped many furry clients build up their confidence already and we look forward to helping many more.

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Pamper your pooch with one (or all) of our special treatments specially curated for every good boy/girl.

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Our treatments

Get your dog looking and feeling great from nose to tail with our extensive selection of treatments.

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The boutique

A carefully curated range of products from brands we love around the world.

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Our products

Browse our online catalog featuring the best products for your pooch.

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